For over thirty years, one of the most iconic and eagerly awaited moments after the Super Bowl has been the Disney commercial showing the game’s star player saying, “I’m going to Disney World!” or “I’m going to Disneyland!” This simple yet electrifying statement has become an essential component of the Super Bowl experience, capturing the joy, excitement, and dreams of millions of fans worldwide.
The “I’m Going to Disney World” effort is more than just a clever marketing ploy; it’s a celebration of human achievement, a symbol of the American dream, and a reminder that even the most extraordinary feats can be followed by pure, unbounded happiness. In this article, we’ll explore seven amazing facts about this beloved Super Bowl tradition.
1. “I’m going to Disney World” was inspired by a real conversation
The origins of the iconic phrase can be traced back to a random comment made by New York Jets player Joe Namath during the celebration of their Super Bowl III victory in 1969. After being asked what he planned to do next, Namath famously said, “I’m going to Disney World!” This direct remark caught the attention of Disney’s marketing team, who recognized its potential as a powerful advertising statement.
2. The commercial was once recorded on the field before the game had an official winner
In the early years of the campaign, Disney had to be prepared for any outcome. To ensure they captured the winning player’s reaction immediately after the game, they would set up a temporary recording studio on the field and film two separate versions – one for each possible winner. This practice allowed them to have the commercial ready for broadcast almost instantly after the final whistle blew.
3. Disney’s Super Bowl commercials have provided a few fairy tale stories
While the effort is mainly a marketing tool, it has also given rise to some touching stories that approach fairy tales. In 1987, after the New York Giants’ victory, safety George Martin was first refused the opportunity to appear in the commercial due to a deal with another brand. However, others collected around him, and Disney eventually allowed Martin to share the spotlight with star Phil Simms
4. Disney has used the same ad campaign in different sports
The “I’m Going to Disney World” slogan crossed the boundaries of the Super Bowl and has been adapted for other major sporting events. In 2003, after winning the World Series, Florida Marlins pitcher Josh Beckett exclaimed, “I’m going to Disney World!” Similarly, in 2019, after taking the NBA championship, Toronto Raptors star Kawhi Leonard stated the same iconic phrase.
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5. They record two versions: one for Disneyland and one for Disney World
To cater to both coasts, Disney creates two versions of the commercial, one with the player announcing the plan to visit Disneyland in Anaheim, California, and the other for Walt Disney World in Orlando, Florida. This strategic approach ensures that the advertisement engages with audiences across the United States, leveraging the distinct appeal of each iconic Disney destination.
6. The player featured in the commercial is usually the MVP, but not always
While the Super Bowl MVP is typically chosen to star in the “I’m Going to Disney World” commercial, there have been some exceptions. Following the New England Patriots’ victory in 2015, the award was given to defensive end Akeem Ayers rather than quarterback Tom Brady, who had won MVP. This decision was most likely influenced by Brady’s former appearances in the campaign and Disney’s desire to highlight a different player.
7. Phil Simms was the player who appeared in the first Disney Super Bowl commercial
The first “I’m Going to Disney World” commercial aired in 1987, featuring New York Giants captain Phil Savage following his team’s victory over the Denver Broncos in Super Bowl XXI. Simms’ triumphant declaration, delivered amidst the confetti-filled celebration on the field, established a tradition that continues to captivate audiences worldwide.
Conclusion
The “I’m Going to Disney World” campaign has grown from a simple marketing ploy into an iconic Super Bowl tradition. It represents the heart of human achievement, the pursuit of dreams, and the pure joy that comes with success.
From its humble beginnings, inspired by Joe Namath’s candid remark, to its seamless adaption across multiple sports, this campaign shows its enduring power and universal appeal. Whether it’s the fairy tale stories that come from team’ camaraderie or the meticulous preparation to capture the winning moment, Disney’s Super Bowl commercials continue to captivate millions of hearts and minds.
As we look forward to future Super Bowls, we can’t help but wonder who will say the iconic phrase, “I’m going to Disney World!” For in that moment, we are all reminded of the magic of dreams, the thrill of victory, and the timeless allure of Disney’s enchanted realms.